I handle the marketing that brings patients through your door so you can spend your time on what you do best: helping people heal.
Why Work With Me
Ready to Grow Your Clinic? Here's What That Can Look Like.
Here's how I'm different
The Usual Way
Generic Strategies
Most agencies treat every healthcare client the same. They run campaigns that don't really understand how people search for help or what makes them pick up the phone.
Expensive Bets
You're looking at $75k+ for a junior marketer who needs 6 months to get up to speed, or $10k/month for an agency that's juggling 50 other clients.
Flying Blind
You spend months and thousands without knowing if you're actually getting patients out of it.
A Better Way
I Know Your Space
I focus on mental health, behavioral health, and holistic wellness. I understand your patients, how they search, and what gets them to book an appointment.
Actually Affordable
$5k-7.5k/month for senior-level work. If I help you bring in 2-3 patients per month, you've already broken even.
Clear, Measurable Growth
You'll see exactly where new patients are coming from, what's working, and how your investment is paying off. No guessing.
Services
How I'll Help You Grow Your Practice.
Initial Audit & Strategy
Before we do anything, I'll assess what you're currently doing, who you're trying to reach, and where the biggest opportunities are.
Google Ads Management
I'll run your advertising campaigns so the right people reach out and you're not burning budget on clicks that go nowhere.
Content Strategy
I'll help you create blog posts and web pages that answer the questions your patients are searching for.
SEO & Local Search
I'll make sure people in your area can find you when they search for your services.
Twice-Monthly Strategy Calls
We'll meet regularly to review what's working, talk through what you're seeing, and make sure we're moving in the right direction.
Analytics & Tracking
I'll show you exactly what's working, what's not, and where your new patients are coming from.
Engagements
Senior marketing leadership. No full-time hire required.
Growth Package
Popular
Perfect for clinics that want consistent, sustainable patient acquisition.
Initial audit & strategy
Google Ads management
SEO & local search optimization
Content strategy & planning
Analytics & performance tracking
Twice-monthly strategy calls
Scale Package
Perfect for clinics managing multiple locations or who want to expand.
Everything in Growth Package
Weekly strategy calls
Quarterly growth planning sessions
Reputation management and review strategy
Custom dashboards/reporting
Strategic Search Audit
A comprehensive diagnostic to identify your biggest patient acquisition opportunities.
Advertising spend waste & opportunity analysis
Local search & Maps competitive analysis
Website content & search visibility assessment
Patient inquiry barriers audit
Online reputation & review assessment
Performance tracking & attribution audit
The Value of This Kind of Partnership
You get senior-level marketing leadership for less than the cost of a junior hire or a marketing agency, with ROI typically within 60-90 days. This isn't a vendor relationship. I work alongside you like an in-house marketing director, focused on filling your schedule with the right patients.
Even the lightest engagement—the Strategic Search Audit—gives you a complete roadmap for growth. Whether you execute it yourself or we build it together, you walk away knowing exactly what needs to happen next.
Looking for One-Time Projects or Specific Support?
I also offer tailored projects for practices that aren't ready for a full partnership or just need help with a specific area of their marketing.
Case Study
How I Helped Fill Optimum Joy Counseling's Schedule
965+
New Patient Inquiries
382%
More website visitors.
From 5,400 to 20,659 monthly visitors
$42.74
Per Patient Inquiry
70% less than the $141 industry average
8.08%
Google Ad Conversion Rate
4x the mental health industry average
The Problem
When I started at Optimum Joy, their Google Ads weren't working. Nearly $2,000 was going to irrelevant searches like 'free depression test' and another $1,000 to a competitor's platform name. Without proper negative keyword management, budget was wasted on irrelevant clicks. And the ads that did get clicks were sending people to generic pages that didn't convert.
On the organic side, there were significant gaps: technical issues, missing pages for core services, and little to no visibility for essential terms like 'Chicago therapists.' They had incredible therapists ready to help, but patients searching for terms like 'EMDR therapy' or 'Black therapists' couldn't find them.
What I Did
26 Service & Modality pages
Created dedicated pages for every service and therapy modality the clinic offered so patients searching for specific types of care could find them.
70+ Strategic Blog Posts
Conducted keyword research and created content that grew traffic by 382% while generating real patient inquiries.
Complete Google Ads Overhaul
Rebuilt campaigns with proper targeting, negative keywords that stopped wasted spend, and landing pages that converted.
Redesigned Site Architecture
Reorganized the site around what patients search for, making it easier to navigate and find the right service or therapist.
Local SEO Infrastructure
Optimized Google Business Profile, built a review generation system, and ensured consistent information across all directories.
Brand Authority & Media Placements
Secured national media coverage and grew Domain Authority to 34, strengthening organic visibility and credibility in the mental health health space.
Business Impact
Optimum Joy COO
Outcome: Full Capacity and Sustainable Growth
Within 9 months of building the new service pages, overhauling Google Ads, and publishing strategic content, they had more patient demand than they could immediately serve, leading to a significant waitlist and eventually requiring them to expand their clinical team. I shifted Google Ads into maintenance mode to protect the intake staff while they managed the surge. This is the exact problem every clinic owner wants to have: growth that is so sustainable it requires you to pause scaling your acquisition spend.
What surprised me most was the long-term equity of the content. I originally built the blogs as a technical authority play to help the main pages rank, but they became an important acquisition engine on their own. The strategic ecosystem we built has generated 965+ verified inquiries from organic content, and continues producing results month after month, giving the clinic steady patient inquiries without the need for more ad spend.
About Me
Meet Perry
I connect people who need care with the clinics that can help them.
I started as a copywriter, which taught me to lead with curiosity and empathy. I love finding patterns, testing ideas, and geeking out on the art and science of marketing—pairing keyword research and data insights with the right messaging in ads and content to see what works. For me, that's play. And when I get to do that kind of work while helping businesses grow and people find care, that's mission. That's what gets me out of bed.
I handle the full growth stack—strategy, Google Ads, SEO, content creation, and analytics—at a level that typically requires an agency or entire in-house team. I love it all and can do it all. And I do it all with one goal: keeping your schedule full so you can focus on helping people heal. If this resonates, let's talk. I'd love to work with you.
Brands I've Partnered With
01
You Schedule a Call
Before anything else, we talk. I ask about your patients, your team, your goals, and what growth means for you. Every clinic is different, so I need to understand what makes yours unique before building anything.
I Find the Gaps
With your goals in mind, I figure out what's working and what's not. I'll conduct the Strategic Search Audit to see where budget is bleeding out, what's keeping patients from finding you, and where there's untapped potential.
02
03
I Build What's Missing
From there, I build what you need. Some clinics need new service pages. Others need their ads completely rebuilt or a content strategy to rank for the right searches. It's different for everyone, and I tailor the work to your specific gaps.
You Grow, I Adapt
Once everything's running, I manage it all—Google Ads, SEO, content, analytics. I'm your partner, so we 'll meet regularly to adjust the strategy based on what's working and what your clinic needs. And I stay current on how AI is changing patient search behavior so you keep showing up.
04
Let's Talk About Your Clinic
Tell me about your clinic below. I personally review every submission to see if there's a good fit. If so, I'll reach out to schedule our first call where we'll talk about your goals, your patients, what growth looks like for you, and whether I can help.
